3 Bros Brand Training

Categories: California
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About Course

Welcome to the 3 Bros Certified Budtender Training Course.

Born on the West Side of Santa Cruz, California, 3 Bros was founded by brothers Tyler and Russell Smith and lifelong friend Mark Taylor. Rooted in surf culture, adventure, community, and a passion for exceptional cannabis, 3 Bros was built on a simple belief: everyone deserves access to premium cannabis at a fair price.

In this course, you’ll learn what makes 3 Bros different, explore our lineup of premium indoor flower, Little Buddies, full-flower pre-rolls, Rosin Drops gummies, and Live Rosin All-In-One vapes, and discover how to confidently recommend the right products to your customers.

Complete the course and pass the certification exam to become a 3 Bros Certified Budtender and get 3 Bros Swag!

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Course Content

The 3 Bros Story
Before learning about the products, it’s important to understand the people, culture, and values behind the brand. 3 Bros isn’t a brand created in a boardroom. It’s a brand built through decades of adventure, community, and a passion for exceptional cannabis. In this module, you’ll learn: • Where 3 Bros comes from • Who founded the company • What the brand stands for • Why 3 Bros was created • The values that drive every product we make

  • The Beginning
  • Why 3 Bros Was Created
  • More Than Cannabis
  • Built On Authenticity
  • The 3 Bros Promise
  • Why Consumers Choose 3 Bros
  • The 3 Bros Difference In One Sentence
  • Key Takeaways
  • Knowledge Check

What Makes 3 Bros Different
California cannabis consumers have more choices than ever before. As a budtender, understanding what separates one brand from another helps you make better recommendations and build trust with your customers. So what makes 3 Bros different? It’s not just one thing. It’s a combination of premium indoor cultivation, handcrafted quality, carefully selected genetics, and a commitment to delivering exceptional cannabis at a fair price. In this module, you’ll learn: • How 3 Bros cultivates cannabis • Why indoor growing matters • The importance of hand trimming • How rotating genetics creates better consumer experiences • Why consumers continue to choose 3 Bros

Flower & Little Buddies
Flower is the foundation of the 3 Bros portfolio. Everything starts with premium indoor cultivation, carefully selected genetics, and a commitment to producing cannabis consumers are excited to come back for again and again. Whether a customer purchases Tops or Little Buddies, they’re getting the same cultivation expertise, the same quality standards, and the same commitment to craftsmanship. In this module, you’ll learn: • The difference between Tops and Little Buddies • What makes 3 Bros flower special • How to discuss potency and quality • How to guide consumers toward the right flower • How to confidently recommend 3 Bros flower products

Full Flower Pre-Rolls
Pre-rolls are one of the most popular cannabis product categories for a simple reason: Convenience Consumers love products that are ready when they are. But not all pre-rolls are created equal. At 3 Bros, convenience should never come at the expense of quality. That’s why every 3 Bros pre-roll is made using the same premium indoor flower found throughout the rest of the portfolio. In this module, you’ll learn: • What makes 3 Bros pre-rolls different • Why full flower matters • How to position pre-rolls with consumers • Who should buy pre-rolls • How to confidently recommend 3 Bros pre-rolls

Solventless Products
At 3 Bros, we believe the closer you stay to the plant, the more authentic the cannabis experience becomes. That’s why we’ve invested in solventless products that preserve the natural flavors, aromas, and characteristics of the cannabis plant. Our solventless lineup currently includes: Rosin Drops Gummies Live Rosin All-In-One Vapes Both products are designed for consumers who appreciate quality, flavor, and a cannabis experience that stays true to the plant. In this module, you’ll learn: • What solventless means • What rosin is • How rosin differs from distillate • What makes Rosin Drops unique • What makes the Live Rosin AIO unique • How to confidently recommend solventless products

How to Sell 3 Bros
Great budtenders don’t just sell products. They help consumers find the right product for the right experience. As a 3 Bros Certified Budtender, your job is to understand what the consumer is looking for and confidently guide them toward the product that best fits their needs. In this module, you’ll learn: • How to identify the right 3 Bros product for different consumers • How to handle common objections • How to communicate the 3 Bros value proposition • How to confidently recommend 3 Bros products in-store

3 Bros Certified Budtender Final Certification Exam
Congratulations on completing the 3 Bros Certified Budtender Training Program. This final certification exam is designed to test your knowledge of the 3 Bros brand, products, cultivation practices, and consumer recommendations. Passing Score: 80% Questions: 20 Good luck!

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