LearnTender Terpene 101

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What Will You Learn?

  • What terpenes are
  • The major cannabis terpenes
  • Aroma recognition
  • Flavor mapping
  • Terpenes and cannabinoids
  • Reading terpene lab results
  • Customer recommendation strategies

Course Content

What Are Terpenes?
By the end of this module, learners will be able to: • Define terpenes • Understand where terpenes are found in nature • Explain why terpenes matter in cannabis • Understand the relationship between terpenes and flavor • Recognize why many consumers shop by aroma rather than potency

  • Terpenes Are Everywhere
  • Quick Knowledge Check
  • Why Plants Produce Terpenes
  • Terpenes in Cannabis
  • Quick Knowledge Check
  • Why Terpenes Matter to Consumers
  • Common Cannabis Aroma Categories
  • Aroma Creates Product Identity
  • Customer Conversation Example
  • The Rise of Terpene Shopping
  • Key Takeaways
  • Module 1 Quiz

The Major Cannabis Terpenes
By the end of this module, learners will be able to: • Identify the most common terpenes found in cannabis • Recognize their aroma profiles • Connect terpene names to real-world scents • Discuss terpene-rich products with confidence • Help customers shop by flavor and aroma preferences

Aroma Recognition & Flavor Mapping
By the end of this module, learners will be able to: • Identify common cannabis aroma categories • Connect terpene profiles to real-world scents • Understand how consumers describe flavor and aroma • Build confidence discussing flavor profiles • Improve product recommendations through sensory language

Terpenes, Cannabinoids & the Consumer Experience
By the end of this module, learners will be able to: • Understand the relationship between cannabinoids and terpenes • Explain why products with similar THC levels can feel different • Discuss terpenes responsibly without making medical claims • Help customers look beyond potency percentages • Improve product recommendations through a more complete understanding of cannabis chemistry

Reading Terpene Labels & Lab Results
By the end of this module, learners will be able to: • Understand how terpene information appears on product packaging and lab reports • Identify dominant terpenes on a Certificate of Analysis (COA) • Interpret total terpene percentages • Use terpene data to guide customer recommendations • Communicate terpene information in a customer-friendly way

Becoming a Trusted Terpene Expert
By the end of this module, learners will be able to: • Apply everything learned throughout the Terpene Expert Certification • Use terpene knowledge to improve product recommendations • Translate terpene information into customer-friendly language • Build trust through education • Confidently guide terpene-focused conversations