What Will You Learn?
- Cannabis plant fundamentals
- Cultivation basics
- Cannabinoids
- Terpenes
- Flower quality assessment
- Customer recommendation strategies
- Professional budtender best practices
Course Content
Cannabis Plant Fundamentals
By the end of this module, learners will be able to:
• Identify the major parts of the cannabis plant
• Understand the difference between flower, trim, and biomass
• Explain the difference between cultivars, strains, and phenotypes
• Recognize common misconceptions about Indica, Sativa, and Hybrid classifications
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Meet the Cannabis Plant
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Quick Knowledge Check
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Flower vs Trim vs Biomass
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Quick Knowledge Check
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Strains, Cultivars & Phenotypes
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Indica, Sativa & Hybrid
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Key Takeaways
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Module 1 Quiz
Cultivation Basics
By the end of this module, learners will be able to:
• Understand the cannabis plant lifecycle
• Explain the differences between indoor, greenhouse, and outdoor cultivation
• Identify major cultivation factors that influence quality
• Understand harvest timing and post-harvest processes
• Speak confidently about how cannabis is grown
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The Cannabis Lifecycle
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Quick Knowledge Check
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Indoor vs Greenhouse vs Outdoor
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Quick Knowledge Check
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What Influences Flower Quality?
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Drying & Curing
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Quick Knowledge Check
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Common Cultivation Terms
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Key Takeaways
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Module 2 Quiz
Cannabinoids & Consumer Experience
By the end of this module, learners will be able to:
• Define cannabinoids and their role in cannabis
• Identify the most common cannabinoids found in flower
• Explain the difference between THC and CBD
• Understand the importance of minor cannabinoids
• Help customers navigate cannabinoid-focused purchasing decisions
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What Are Cannabinoids?
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Quick Knowledge Check
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THC
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CBD
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Quick Knowledge Check
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Minor Cannabinoids
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Cannabinoid Profiles Matter
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Reading a Cannabinoid Label
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Customer Conversation Example
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Key Takeaways
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Module 3 Quiz
Terpenes & Flavor Profiles
By the end of this module, learners will be able to:
• Define terpenes and their role in cannabis
• Identify the most common cannabis terpenes
• Recognize common aroma and flavor profiles
• Understand how terpenes influence consumer preferences
• Guide customers using flavor and aroma instead of THC alone
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What Are Terpenes?
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Quick Knowledge Check
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Why Terpenes Matter
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Common Cannabis Terpenes
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Quick Knowledge Check
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Understanding Flavor Profiles
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Talking Terpenes With Customers
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Terpenes vs THC
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Customer Conversation Example
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Key Takeaways
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Module 4 Quiz
Evaluating Flower Quality
By the end of this module, learners will be able to:
• Identify visual indicators of quality flower
• Understand the role of trichomes in evaluating cannabis
• Recognize signs of proper curing and storage
• Spot common quality issues
• Help customers assess flower beyond THC percentage
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What Makes Great Flower?
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Trichomes Matter
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Quick Knowledge Check
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Structure & Appearance
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Aroma Evaluation
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Proper Moisture & Cure
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Quick Knowledge Check
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Common Quality Issues
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Helping Customers Evaluate Flower
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Customer Conversation Example
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Key Takeaways
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Module 5 Quiz
Matching Flower to Customer Needs
By the end of this module, learners will be able to:
• Ask better discovery questions
• Understand common customer shopping behaviors
• Match products to preferences rather than assumptions
• Build trust through education
• Create personalized flower recommendations
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Start With the Customer
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Quick Knowledge Check
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Common Customer Types
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Avoid Assumptions
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Translating Product Knowledge
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Quick Knowledge Check
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Building Customer Trust
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Recommendation Framework
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Customer Conversation Example
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Key Takeaways
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Module 6 Quiz
Becoming a Trusted Flower Expert
By the end of this module, learners will be able to:
• Combine everything learned throughout the Flower Expert Certification
• Understand the role of a trusted cannabis advisor
• Communicate product knowledge with confidence
• Build stronger customer relationships
• Deliver exceptional flower recommendations
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What Makes a Flower Expert?
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The Modern Budtender
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Quick Knowledge Check
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Putting It All Together
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Educating Without Overwhelming
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Building Long-Term Relationships
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Quick Knowledge Check
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Continuing Your Education
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Final Scenario
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Key Takeaways
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Flower Expert Final Certification Exam
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